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Leeway Media

LeeWay Media Group, LLC (LeeWay Media) is a production company founded by Shannon Lee in 2008. LeeWay was formed to act as the primary vehicle to refresh the Lee Legacy through the creation of new Lee and Lee related projects for television, film and new media.

Shannon Lee is also the President of Bruce Lee Enterprises, LLC (BLE), the sole owner of the Bruce Lee and Brandon Lee name and likeness rights. This puts LeeWay Media in a unique position in the world of production and distribution: LeeWay is the only company in existence which can guarantee a grant of such invaluable rights and which can provide access to other Lee assets such as photos, training films, interviews and writings. Through its affiliation with BLE, LeeWay also benefits from the use of BLE’s global licensing division. Further, LeeWay’s productions immediately benefit from the prominence of the existing global Lee brand.

The latest LeeWay Media project, “How Bruce Lee Changed the World” debuted on the History Channel in North America May 17, 2009. This documentary produced by LeeWay and Executive Produced by Shannon Lee was met with rave reviews and is considered an overwhelming success. This is an example of a quality project produced by LeeWay Media whose mission is to perpetuate the Lee Legacy for generations to come!



Produced by LeeWay Media:


“How Bruce Lee Changed the World” – (documentary) first air date May 17, 2009, History Channel, North America. This 2 hour documentary takes a look at how Bruce Lee’s life and career has influenced artists, athletes, musicians and popular culture more than 3 decades since his passing.


Executive Produced by Shannon Lee


“The Legend of Bruce Lee” – (live action series) First air date October 12, 2008, CCTV1 China. This 50 episode, Chinese language television series based on the life of Bruce Lee brings the story of Bruce Lee to Chinese speaking audiences in mainland China for the first time. This series also marks the first time that China’s national station CCTV has licensed rights outside of mainland China for a television series. The series was a huge success and was watched in record numbers. Now being distributed on Chinese language stations around the world, The Legend of Bruce Lee grows ever more popular!

Leeway Media has several projects currently in active development and pre-preproduction. Stay tuned…


To Contact LeeWay Media please email


LeeWay Media Group
1460 4th St
Suite 210
Santa Monica, CA 90401
310-451-9990 PH
310-451-9992 FAX

Please note that LeeWay Media does not accept unsolicited submissions. Any unsolicited submissions will be returned unopened, or if inadvertently opened will be resealed immediately and sent back to the sender.